Hi, I'm Greg Cannon. Welcome to my profile!
Greg Cannon: Creative director gone marketing executive with over a decade's run at helping brands create stronger relationships with their customers. True brand guy with a well-balanced history of crazy agency-life and "doing time" on the brand side.
I speak on the latest marketing trends, evolution of communication, and advertising principals. I'm a digital environmentalist, devoted disrupter (I disrupt every meeting), and potty activist (proud dad).
Greg Cannon's Background
Greg Cannon's Interests & Activities
★ Responsible for $2B+ revenues in the top eComm categories; Travel, Entertainment, and Retail
★ Leadership of engagement efforts for the world leader in loyalty marketing
★ Accountable for $100MM+ marketing and operational budgets
★ Ownership of strategy and daily operations of $500MM digital division
★ Leadership of design and development of m.sites and mobile apps in excess of 50MM downloads
★ Established and led new digital division providing leadership to 300+ agency team
★ Awarded Chairman Honors for leadership and revenue growth
✔ Brand Engagement and Marketing Communications (MarCom)
✔ Loyalty and Customer Relationship Marketing (CRM)
✔ Leadership of large budgets and international teams
✔ Paid, Earned, Owned, and Social / New Media Strategies
✔ Robust Product Design & Development Leadership
✔ Interaction Psychology and Shopping Behavior
✔ Product IA, UI/UX, and Visual Design
✔ eCommerce/Acquisition Conversion and Mobile Platform Optimization
✔ Award Winning Creative and Interactive Experiences
Portfolio Brands Include
Disney / Sony / Universal / WB / Red Bull / Papa John’s / Pep Boys / Cirque du Soleil / U.S Coast Guard / The Pioneer Grandmaster Flash / W Hotels / Venetian Hotel / Caesars Entertainment / Planet Hollywood / World Series of Poker (WSOP) / Mariah Carey / J. Lo / Britney Spears / Celine Dion / Gordon Ramsay / Guy Fieri / Giada