Corporate Head of Digital Marketing at Caesars Entertainment Corporation
Lead digital marketing initiatives (Internet/Social/Mobile) for Caesars Entertainment Corporation, the world's largest casino entertainment company.
Program Chair at LVIMA at Las Vegas Interactive Marketing Association
Since 2004 LVIMA has been the premiere interactive marketing association in Las Vegas. Staying on top of current interactive trends can be a daunting task. LVIMA and serves as the hub for educating emerging technology, media and strategy and connecting the local interactive marketing community.
The Program Chair designs the agenda and activities of the LVIMA monthly networking events hosting local advertising professionals, internet marketing directors, managers, search specialists, media buyers, account executives, developers, company owners and entrepreneurs.
Director of eCommerce at Palms Las Vegas
July 2010 - August 2011
Directly supported George Maloof in driving brand awareness, partnerships and sales through electronic channels. The Palms, heralded as Las Vegas' hippest resort, is a world-wide brand and all-encompassing entertainment destination.
Partnerships: such as the "Direct Access Pass" - benefits for gusts booking direct at Palms.com, "Klout Program" -rewards for the most influential, Zynga?s first annual ?PokerCon and "MTV?s Spring Break 2011".
Promotions: created some of the industry's most unique packages such as The "Playboy Package", "Get Lucky in Vegas" promotion with Lucky Brand, and The Pauly D "GTL-Gym, Tan, Liquor Package".
Interactive Creative Director at Zimmerman Advertising
October 2009 - July 2010
Led digital arm for Zimmerman Advertising is the largest agency in the southeastern United States. Zimmerman is the retail specialist that pioneered Brandtailing? - an approach that builds brands while driving next day retail sales each step along the way.
Role spanned across entire account portfolio including: Nissan, QVC, Party City, Carfax, Atlantis, and Pep Boys.
Co-founder/Executive Creative Director at gcann
March 1999 - December 2009
gcann was a boutique creative consultancy specializing in brand development and digital communications. Services ran the gamut of campaign strategy through managed production of traditional and digital marketing, online advertisements and communication manuals for large brands such as Sony, W Hotels, Cirque du Soleil and Grandmaster Flash.
Executive Producer at Trigger LLC
May 2008 - February 2009
Senior member of the production team responsible for project management and social media initiatives. Trigger is regarded as a top interactive studio for entertainment and youth marketing brands.
Role included production of award winning web sites, online games, Facebook apps, and iPhone apps for major motion pictures including, Wanted, Fast and The Furious, and DIsney Cars, consumer brands like E!, Stand Up To Cancer, and Red Bull.
Corporate Director of Interactive Media at The Las Vegas Sands Corp.
April 2004 - July 2008
Led digital strategy, creative direction and production for The Las Vegas Sands Corporation, the world?s leading developer of integrated resorts and owner of The Venetian and The Palazzo Casino, Resorts in Las Vegas, The Venetian Sands and Venetian Macao (Macao), and Marina Bay Sands (Singapore).