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Greg Cannon

Hi, I'm Greg Cannon. Welcome to my profile!

CANNONBALL RUN
Greg Cannon: Creative director gone marketing executive with over a decade's run at helping brands create stronger relationships with their customers. True brand guy with a well-balanced history of crazy agency-life and "doing time" on the brand side.

 

I speak on the latest marketing trends, evolution of communication, and advertising principals. I'm a digital environmentalist, devoted disrupter (I disrupt every meeting), and potty activist (proud dad).

 

 

Greg Cannon's Background

Greg Cannon's Interests & Activities

Highlights: ★ Responsible for $2B+ revenues in the top eComm categories; Travel, Entertainment, and Retail ★ Leadership of engagement efforts for the world leader in loyalty marketing ★ Accountable for $100MM+ marketing and operational budgets ★ Ownership of strategy and daily operations of $500MM digital division ★ Leadership of design and development of m.sites and mobile apps in excess of 50MM downloads ★ Established and led new digital division providing leadership to 300+ agency team ★ Awarded Chairman Honors for leadership and revenue growth Expertise ✔ Brand Engagement and Marketing Communications (MarCom) ✔ Loyalty and Customer Relationship Marketing (CRM) ✔ Leadership of large budgets and international teams ✔ Paid, Earned, Owned, and Social / New Media Strategies ✔ Robust Product Design & Development Leadership ✔ Interaction Psychology and Shopping Behavior ✔ Product IA, UI/UX, and Visual Design ✔ eCommerce/Acquisition Conversion and Mobile Platform Optimization ✔ Award Winning Creative and Interactive Experiences Portfolio Brands Include Disney / Sony / Universal / WB / Red Bull / Papa John’s / Pep Boys / Cirque du Soleil / U.S Coast Guard / The Pioneer Grandmaster Flash / W Hotels / Venetian Hotel / Caesars Entertainment / Planet Hollywood / World Series of Poker (WSOP) / Mariah Carey / J. Lo / Britney Spears / Celine Dion / Gordon Ramsay / Guy Fieri / Giada

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