Hi, I'm Greg Cannon. Welcome to my profile!
Greg Cannon: Creative director gone marketing executive with over a decade's run at helping brands create stronger relationships with their customers. True brand guy with a well-balanced history of crazy agency-life and "doing time" on the brand side.
Agency-life: After many years of free-lancing/sub-contracting, work spans a diverse portfolio including: Sony Picture, Disney, RedBull, Papa John's, Party City, Pep Boys, Cirque du Soleil, Atlantis, and my favorite, the Pioneer Grandmaster Flash.
Brand-side: Career started with J&R Music World (jr.com), followed by Las Vegas Sands, and currently leading Caesars Entertainment content marketing initiatives.
I speak on the latest marketing trends, evolution of communication, and advertising principals. I'm a digital environmentalist, devoted disrupter (I disrupt every meeting), and potty activist (proud dad).
Greg Cannon's Background
Greg Cannon's Experience
Corporate Vice President of Content Marketing at Caesars Entertainment Corporation
Lead digital marketing initiatives (Web/Social/Mobile) for Caesars Entertainment Corp., the world's largest entertainment company, setting the bar as the yearly Colloquy award winning loyalty program.
Head of eCommerce at Palms Las Vegas
July 2010 - July 2011
Supported George Maloof and his Palms brand in driving brand awareness, partnerships and sales through electronic channels. The Palms, heralded as Las Vegas' hippest resort, is a world-wide brand and all-encompassing entertainment destination.
Interactive Creative Director at Zimmerman Advertising
October 2009 - July 2010
Led digital arm for Zimmerman Advertising, the largest agency in the southeastern United States. Zimmerman is Omnicom's retail agency pioneering Brandtailing(TM). Role spanned across entire account portfolio including: Nissan, QVC, Party City, Carfax, Atlantis, and Pep Boys.
Executive Producer at Trigger LLC
May 2008 - September 2009
Senior member of the production team responsible for project management and social media client strategy. Trigger is regarded as a top interactive studio for entertainment and youth marketing brands. ??Role included production of award winning web sites, online games, Facebook apps, and iPhone apps for major motion pictures including, Wanted, Fast and The Furious, and DIsney Cars, consumer brands like E!, Stand Up To Cancer, and Red Bull.
Co-founder/Executive Creative Director at gcann
March 1999 - May 2008
Boutique creative agency specializing in brand development, digital communications, and award winning creative. Services ran the gamut of campaign strategy through creative production for key brands such as Sony, W Hotels, Cirque du Soleil and Grandmaster Flash
Greg Cannon's Education
State University of New York at New Paltz
1996 – 2000
Greg Cannon's Interests & Activities
I speak on the latest marketing trends and how digital is changing our world. I'm a social media junkie, live for pop culture, comic books, movies and TV (especially Syfy).