Greg Cannon

Hi, I'm Greg Cannon. Welcome to my profile!

CANNONBALL RUNGreg Cannon: Brand engagement leader with over a decade's run at helping brands create stronger relationships with their customers/fans/guests. “Big agency trained Creative Director, grounded in customer engagement and loyalty via two of the world's top entertainment companies.” Progressive & Programatic Executive with corporate leadership expertise and urban savvy – championing the “art & science of customer experience (CX)” with proven success building award-winning teams and programs to drive growth in customer awareness, affinity, and profitibility. I speak on the latest creative & marketing trends, evolution of communication, and advertising principals. I'm a digital environmentalist, devoted disrupter (I disrupt most meetings), and potty activist (proud dad).

Highlights: ★ Responsible for $2B+ revenues in the top eComm categories; Travel, Entertainment, and Retail ★ Leadership of engagement efforts for the world leader in loyalty marketing ★ Accountable for $100MM+ marketing and operational budgets ★ Ownership of strategy and daily operations of $500MM digital division ★ Leadership of design and development of m.sites and mobile apps in excess of 50MM downloads ★ Established and led new digital division providing leadership to 300+ agency team ★ Awarded Chairman Honors for leadership and revenue growth Expertise ✔ Brand Engagement and Marketing Communications (MarCom) ✔ Loyalty and Customer Relationship Marketing (CRM) ✔ Leadership of large budgets and international teams ✔ Paid, Earned, Owned, and Social / New Media Strategies ✔ Robust Product Design & Development Leadership ✔ Interaction Psychology and Shopping Behavior ✔ Product IA, UI/UX, and Visual Design ✔ eCommerce/Acquisition Conversion and Mobile Platform Optimization ✔ Award Winning Creative and Interactive Experiences Portfolio Brands Include: Disney / Sony / NBCUniversal / WB / Red Bull / Papa John’s / Pep Boys / Cirque du Soleil / U.S Coast Guard / W Hotels / Venetian Hotel / Caesars Entertainment / Planet Hollywood / World Series of Poker (WSOP) / The Legendary Grandmaster Flash / L.L. Cool J / Iron Mike Tyson / Mariah Carey / J. Lo / Britney Spears / Celine Dion / Gordon Ramsay / Guy Fieri / Giada